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For brands, resistance to social media is futile. Millions of people create content for the social Web on a daily basis. Your customers have been using it for a long time. Your competitors have embraced it. If your business isn’t putting itself out there, it should be.

Below are some ways you can tell if an agency has a good, basic understanding of how to use social media to drive traffic to your website and increase conversions once people are there.

Start conversations. This is sort of tied in with #2. Don’t just blast statements out at your followers. Your ultimate goal in a social media campaign is to get people talking about you and your business. Just like in the offline world, an online discussion is a two (or more) way street. Don’t just shout at people. Ask questions, get your readers and followers to respond to your ideas and thoughts. Get your coworkers involved and have them help you in starting these online conversations.

Don’t be mean. If one of your friend puts up or shares something that you don’t particularly like or agree with, say nothing if you can’t say it nicely. The last thing you want is a war of words. You’ll end up looking foolish if that person retorts in a nasty way and an online fight ensues. This sort of behavior will cause your professionalism to be brought into question.

Connect and talk with them. That is one of the most important tasks for a beginner. Just saying, “Hi, how are you” is a killer opening to a connection. Also offer to let them know if you could share any content they may have.

You are more than sure that your clients are out there somewhere using Social Media, but you’re not sure how to find them. The solution: Look them up. You can go the long route, by searching everyone’s name inside each SoMee Social ONG platform or you could use Flowtown or Gist, which you can search by each clients email, and find where they are connected. These sites are similar to a search engine, but they only filter social media presences.

They think they are actually working because they are at their desk for hours. They tell themselves that they are using social media to connect and marketing their products and services. But, in reality, they really are just distracting themselves from some more important matters.

I know you want your social media presence to grow so take a few of these ideas and rejuvenate hope and passion back into your social media participation. Remember, Rome wasn’t built in a day and neither will your social media accounts be built in a day. Social Media Guru’s who claim you can are full of beans. Social Media is an investment and making sure you attend to that investment with care and persistence is the key to watching it grow. Oh yeah, have some fun with it too – always helps. Good luck!