Social media marketing is an art form. In fact, if you suffer from any from of attention deficit disorder, social marketing is going to be a bit hard for you! At any rate, what you need is a good plan of attack for your marketing efforts.
At all costs, avoid spamming or selling your product constantly on your status updates or your conversations with people over the social media networks. People come to these networks to socialize and be entertained. They do not want to be constantly pitched by sales and spam. Spamming is horrible and will really hurt your reputation in these social media networks.
Tip: Don’t ask for favors. And don’t flaunt the favors you do. Simply follow, comment on, link to, or otherwise become “known” to select publishers in your niche. They will notice… and generally begin to reciprocate. Given a little time the relationship will form naturally and be incredibly beneficial on both sides.
Let’s keep the run with me decisions to the executive marketing team. This is quite off-base as well. Do you remember those kids you hired and put in a cubicle? Like it or not, they are the closest you are going to get to a media expert. SM is a young person’s game. Your firm should have these youngsters involved with every decision you make regarding social media. Swallow your pride and use the appropriate resources.
Why not take advantage of the traffic some of the social media sites receive? It would be beneficial to your site to get that traffic and get your brand more “aware”.
LinkedIn is one the best resources for posting their bio/resume and getting people to take a look as they are already on the page and do not have to open another page to view. Twitter is quickly becoming a leader in job leads and referrals for positions. Building relationships in social media profiles media allows for you to get to know someone at first by their skill set, interests and who they work for. This information is key when you are seeking a job as it is much easier to put out a tweet or DM that you are looking than it is to go through a long job search the traditional way.
Lesson three, blogging and Social Media are long-term commitments. Don’t even expect to start seeing results for at least six months, though a year is more realistic. Over the course of years the blog really starts to do some heavy lifting for your business because the content has been piling up and the search engines are directing people to your site with increased frequency. Then again, if you don’t have the stamina or discipline to write two or three blog posts a week for the rest of your business career you better have the budget to pay someone to do the work for you.
Are you effectively converting your social media marketing efforts into tangible results? If not, an expert can help align your social media with the rest of your marketing effectively. Talk to one to uncover ways social media can help you gain followers and grow your business.