Facebook was created as a social networking site, that’s true, but its business model has changed. These days, people use Facebook to hawk their goods and sell their wares. For music artists and bands, they have also started to use Facebook as a tool to sell music online. Isn’t that great? You make friends and even manage selling your songs and increase sales of your newly released track or album. Having a Facebook account also guarantees you a fan base – in short: loyalty – and consumers of your music. It’s a win-win!
Make free samples of your music for your fans; select your best songs as they will create the first impression to your listeners. Perform at gigs for free, as publicity is key to success in music promotion sites.
What you will want to do is create videos with your music in them (obviously). The thing here is knowing the right way to title your videos. A really cool trick that you can do is leverage the power of popular artist that are in your genre of music. Doing this will definitely get your video in front of the people that you want to be in front of.
You only need 1000 true fans to pay your bills and you have so many ways to easily talk to them and make them happy. Make it your mission to be the coolest person in their lives.
After learning about all these mediums by which we can promote our music we can conclude that online promotion ways are far better than all these mediums. Online promotion will not cost you much; it is easy to do and will be very helpful to make established career for you.
Many artists tend to approach their web promotion thinking that since they have a website and have signed up to a couple of artist showcase sites, that the listeners will just come pouring in. Yes you have managed to target some potential listeners, but you still have to shout, “Hey, over here…you’ll like the sound of this!” A systematic approach to getting listeners to hear your music will attract and maintain their interest. But remember to make sure you have the content ready for the listener to enjoy.
This concept has totally changed how I see band promotion and artist promotion. This past week I’ve focused more time on some songs that I haven’t been able to finish and also performing those songs in front of actual people. I must say that I prefer the person to person aspect of music better than social media. I’m not going to stop tweeting or Facebooking because a lot of people follow my news feed on those sites, but I won’t be a slave to the social media frenzy. I want to be a great artist and focus on my craft instead of a decent artist that has an amazing online presence.