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In the middle 1990’s everyone started talking about needing a website. Now, the new “must have” is a web log or blog. While blogs can come in all shapes and sizes, a blog is just a very simple way to publish a journal, record of events, thoughts, ideas or whatever the author wants to write about. A blog sits on a website – whether that site is run by you or managed by a company that will “host” your blog.

Social media profiles not updated or links not working. You don’t want all your social media efforts to result in zippo results. This is exactly what can happen if your profiles don’t have the right contact information. Spend time to review and update your social media profiles and pages and check the information making sure it is consistent throughout all of your social media sites.

Learn About RSS. RSS (Really Simple Syndication) is one way to “publish” your blog to the world. There are many free RSS readers that you can use to keep track of the My Flickr profile you are starting to read. Pick one (there are many) by searching for “Free RSS Reader” in your favorite search engine.

Twitter – The undisputed microblogging king. There’s been some debate as to Twitter’s PageRank- the first half of the year it was a lofty PR9 but recently Twitter actually shows a PR of 0. We’ll just call it 9 for all intents and purposes. And in terms of accessible user base, Twitter is probably on top, yet the reason we only put it at number 5: nofollow links. Every link on twitter carries no link juice; they simply don’t count for helping your other profiles rank. In order to get a twitter onto page of Google you’re going to have to sink a lot of backlinks online blogs into it with no hope of return on those links. The good news is twitter ranks pretty damn well on its own off the strength of its own name combined with relatively steady tweeting. So yes, its good but not nearly #1.

When these attacks happen, all you have to do is release a positive campaign that counters the attack. Make it very clear and speak to the logic of the issue. Stress how the truth is your great business and how it helps the client. Ultimately, to flex this way, the business does have to be good. Use reason, but never put the other person in the wrong. Confront their concerns and get rid of them.

Have a positive frame of mind: It is very important to have a positive attitude while starting your own Business profiles. This is because as opposed to the immediate monetary benefits of a nine-to-five job, a home based business may take several days, weeks and even months to give you the desired profits. Hence, you must be patient and be positive and give it some time.

Whatever you decide to do, the internet is a great place for starting as it’s a growing market. Once you have decided upon something you believe will work, spend time researching and developing your idea.

Lastly, commit to provide value first before asking for anything in return. Generosity for generosity’s sake is so important to your success. Go givers are rewarded big time in the social space. As you begin to create content ask yourself: is this adding value? You can always check in with your audience to be sure.