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The online marketing world is growing and all successful businesses have now invested in an online presence to communicate with their target audiences. There are now more channels than ever to exploit with the advent of Web 2.0 and the rising importance of social media.

I completely understand too. It seems like everyone wants the SMB dollar but few are providing any real value. You’ve got your freelancers, boutique agencies, big-box web companies, YP sales rep and a bunch of local experts that all claim to increase your bottom line. But who do you trust? I can’t say I have the answer either. I’ve seen situations where a big-box is the right choice; then I’ve seen situations where the freelancer works great. For some, working with a smaller, boutique agency is the way to go. At the end of the day though I still think it comes down to a gut-check.

If your primary marketing message is attempting to convince shareholders how great you are in dry corporate-speak, you have a problem. Your message should be simple, on target to your consumer audience and, most importantly, stir the emotions.

It’s important that you connect with the people managing your account. The best results will be created when you forge a partnership with your web agency.

It’s helpful if you can identify the culture of the organization you’re applying to. This will help you pitch yourself in the interview to the mindset of the people within the organization.

Know your budget: Before speaking to an Boostable make sure you know how much you are willing to spend on the project. This will prevent you from overspending, and will also help the agency come up with solutions that you can afford.

Go for Size Contrast. Headings should be bold and at least 2 or 3 point sizes larger than the body copy for contrast. Also, never use all capital letters. They are generally harder to read.

Listen to the conversation and change with it. By focusing on getting it right, your SEO strategy will become easier and more profitable. Jumping on a band wagon because everybody else is will teach you a lesson on how to waste money. Being strategic and listening to the market will help build a better relationship with your customers. Let me know how it works.